Apple is helping to give non-verbal autistic individuals a voice. In two videos, Apple tells the story of Dillan, a young man with autism who communicates through apps on his iPad.

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The company debuted two videos “Dillan’s Path” and “Dillan’s Voice“for Autism Acceptance Month, and Apple is featuring a number of apps, books, and podcasts on iTunes for people with autism and those who would like to learn more about this disorder.

Apple’s move to highlight Dillan in an autism acceptance campaign is a deviation from the “awareness” campaign from Autism Speaks, a well-funded and controversial organization that lights up the world blue each April for Autism Awareness Month.

Autism Acceptance Month began as a response to the campaign back in 2011 that “promotes acceptance and celebration of autistic people as family members, friends, classmates, co-workers, and community members making valuable contributions to our world.”

Apple explains:

Autism Acceptance Month acknowledges that every autistic person’s path is unique. For Dillan, the dedication of his loved ones, years of hard work and his iPad made a big difference in how he connects with others.

We wanted to spread the word, help shed some light and promote autism awareness, autism acceptance and to draw attention to the tens of thousands facing an autism diagnosis each year.

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