Gone are the days of promoting moving services only through billboards and truck posters. Email marketing is one of the best ways to expand your moving services.
Email marketing hacks for moving services include segmenting clients to identify needs, tailored and interactive content, informative subject lines, personalized recommendations, and re-engagement emails. Send a new client a welcome email. Lastly, never forget to make your emails mobile-friendly.
When done right, email marketing can convert leads into actual customers for a moving service. An email that is interactive, personalized according to the customer’s needs, and an impressive subject line is sure to attract a potential customer.
Email Marketing Hacks for Moving Services
1. Segmentation to Understand Customer’s Moving Needs
For a moving business, it is imperative to understand the customer’s needs and have separate lists according to these needs.
This segregation will help your business tailor the content of emails and personalize them specific to your client’s needs. It makes the marketing emails seem more wholesome and therefore, more engaging.
These separate lists can consist of people who move frequently, those who are relocating to far places, businesses that are relocating, and so on and so forth.
Do this segmentation from the data you collect when someone avails your service, sends in a query about the services you provide, or through signup forms on your website.
2. Tailor Email According to Unique Customer Moving Needs
After segmentation, you can tailor content according to each individual’s needs. Tailored content is beneficial in making the customer feel heard and developing a relationship between the moving service and the customer.
For example, a family who has used your services before is relocating to a new city. Sending them content specific to their needs, including pricing, deals, and discounts, will make them more interested in availing your services again.
Personalized content also increases the click rates of emails. A larger number of opened emails is beneficial for business as it points towards more engagement. It makes the customer feel welcome to the company and motivates them to use the services of your moving company whenever the need arises.
Use the customer’s name when creating the email. It makes the customer acknowledge the efforts of the moving service and push the fact that the service is trying to address their requirements specifically.
Shailen Vandeyar from Funnel Teacher says, “Personalizing emails for your moving service is like giving a custom housewarming gift—it shows you care about their unique personality and invites them to come back to you every single time when they need to move!
You could repurpose some of your content after writing a killer blog copy and craft them into custom emails. This would mean your emails would not only be customized, but also informational.
3. Highlight the Hassle-Free Process of the Moving Service
The subject lines of the emails should instantly grab the reader’s attention. Best subject lines are crisp and contain the juiciest bit of information.
Highlight the swift moving service you provide in the subject line in a few words to compel the customer to open the email.
You can also mention any discount on the services in the subject line. The reason the company has its customers’ trust can also make a subject line. These are a few examples of what you can include in the subject line.
An informative yet short subject line grabs the attention, increases the open rates of the emails, and enhances sales.
In fact, don’t leave them after completing the service. Guide them on what to do immediately after moving in.
4. Spotlight on Moving Service with Interactive Emails
A video of your storage facility, the trucks you use for transportation, and other information on how things work at the moving service makes the whole process more transparent for the customer. Place this video in every email your company sends out.
Photos of the packing process in the email can attract the customer toward your moving company. It gives a glimpse of the company ethos and processes before the actual interaction takes place with the customer.
These elements in the email captivate the customer’s attention, lead to more click rates, and enhance the credibility of the moving service. This strategy will also make you stand out from your competitors.
5. Recommend Your Moving Services Based on User Behavior
Product recommendations based on previous user history are a genius move to keep the customers engaged.
For example, a person used your service to change apartments in the same city, and they have already used your services twice in 2 years.
Recommend short-distance moving services to them.
You can also recommend any additional services the moving service provides, like storage of their belongings for a short period.
Personal recommendations help you upsell your services and lend a personal touch to your marketing.
6. Welcome Emails to Explain What to Expect While Moving
A welcome email is an important aspect of email marketing, and a moving service should especially emphasize drafting one for their services.
When a customer decides to avail of your service to transport their life’s belongings, a certain level of trust has to be built between the moving service and the customer.
A welcome email that extends a welcome to the service and explains what to expect during the process. It can be a game-changer.
This welcome email must also include information on customer service. It will reassure your customers that the moving service will address any queries or issues they might have regarding the service at any time.
It makes the customer feel they are valuable to the company. Welcome emails encourage customer loyalty.
Include a call-to-action in the email to help guide the customer toward the next obvious step. A few examples are:
- Learn more.
- Take action now.
- Services available.
- Ask an expert now.
7. Re-Engage With Incentives to Use Your Moving Service
When a person is looking for a decent service to move their stuff, whether moving houses or shifting their office, they will check different services to find the best one that suits their needs and budget.
Abandonment of the service while scouting is extremely common and an issue faced by moving companies. A re-engagement email will remind the customer of your service.
Draft a re-engagement email that interests the customer in moving services again, and they will decide to engage again.
Entice customers to re-engage by offering a discount, reduced delivery time, and additional service for unpacking after delivery, to name a few.
If a potential mover is yet to sell their home, you could give them a free checklist with tips for selling their home.
8. Your Email Content Should ‘Move’ Based on Screen Size
Create emails that are accessible on any device, especially mobile phones. People commonly use their phones to check their emails. Especially when they are planning to move, a mobile phone becomes more handy than ever.
The email should have a simple design that fits on the vertical screens of mobile phones. Any links, videos, or pop-ups should open seamlessly on mobile phones.
The pictures used in the email content should load easily on the mobile phone. Mobile-friendly emails can be a bit more content-heavy as such emails will open more quickly on phones.
We hope you found this blog post the Email Marketing Hacks For Moving Services, useful. Be sure to check out our post How To Advertise Your Moving Business? for more great tips!
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