Selling a home that hasn’t been recently renovated may seem daunting at first, especially when considering competitive markets where updated properties often steal the limelight. However, if you employ the right strategies, you will attract the right buyers and fetch compelling offers in your direction. Non-renovated homes have a broad appeal for investors, flippers, and other buyers who see an opportunity to stamp their personalities on a property. Emphasize the singular strengths of your real estate and make use of some sassy marketing techniques to uncover its true potential, which could turn a curious onlooker into a serious buyer.
1. Emphasize Location and Lot Value
One of the best ways to sell a home, regardless of its condition, is to sell the location of the home. If your house sits in a great neighborhood, is near good schools, has public transportation nearby, or is within walking distance to parks and stores, this should be your main selling point in marketing. Buyers will often put location above home condition if they are considering the purchase for long-term investment.
Also, point out any lot-specific attributes. Is the backyard unusually large? Is it a corner lot? Does it have beautiful views? Is it located on a quiet cul-de-sac or in a very busy area with high future growth potential? Buyers looking to renovate or rebuild will often pay a premium for a great location or a larger lot with future possibilities.
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2. Highlight Affordability and Customization Potential
A big selling point for non-renovated homes is the affordability factor. Many buyers, especially first-time homeowners, are looking for properties within their budget and are willing to take on some updates themselves. Emphasize the lower price compared to the fully renovated homes in the area and position the home as a “value opportunity.”
Use creative language in your listing, like “a blank canvas for your dream home” or “endless possibilities to make it your own.” Draw out features that would be great with a little work: an unfinished attic, perhaps; a basement with potential for additional living space; original architectural details waiting for someone to bring them back to their former glory.
3. Stage Strategically
Even if your home isn’t updated, strategic staging can make a huge difference in how buyers see its potential. Start by clearing clutter from each room and deep cleaning the property. A clean, fresh-smelling home immediately shows better, even when the finishes are older.
Focus on creating inviting spaces that show off the property’s best features. This may include:
- Highlight natural light by using sheer curtains or leaving windows uncovered.
- Arrange furniture to maximize the sense of space and function in each room.
- Add neutral decor such as throw pillows, rugs, and artwork to make the space feel warm and livable.
If you’re selling a home with vintage charm, play to those strengths. For example, show off original hardwood floors, built-in shelving, or unique fixtures. Buyers who value character over cookie-cutter updates will be drawn to these features.
4. Invest in Professional Photography
First impressions are more and more happening online, and great photography is key to capturing eyes. Consider hiring a professional real estate photographer with the experience of capturing the best angles, lighting, and unique features of your home. This is extra important if your home isn’t renovated, as skilled photography can highlight potential while minimizing attention to areas that aren’t ideal.
Include plenty of shots of both the interior and exterior. If the property has an attractive yard, outdoor features, or beautiful landscaping, make sure these are captured as well. You may also want to consider drone photography to show the lot and surrounding neighborhood.
5. Be Transparent About Condition
Honesty is the best policy when selling a non-renovated home. Buyers like transparency, especially when buying a property that may require work. Give a thorough description of the condition of the home, including any known repairs or upgrades the home needs. Include language specifically that says what aspects of the home are being sold “as-is.
While that might sound like it would scare off buyers, it actually has the opposite effect for serious buyers who are looking for opportunities to customize a home. Transparency builds trust and sets clear expectations, especially during the negotiation process.
6. Leverage Online Marketing
The majority of buyers begin their search online, so maximizing your exposure online is paramount. Listing on major websites such as Zillow, Redfin, and Realtor.com, then sharing on social media to cast a wide net, is important in today’s world. When listing, make sure your description tells a story about the home’s best features, its potential, and the price.
Consider creating a virtual tour or video walk-through of the home, especially if your buyer market consists of out-of-town buyers or investors. A video helps buyers visualize the layout and possibilities without having to visit in person and gives your listing an edge over other listings.
7. Promote to the Right Audience
Unrenovated houses often have niche appeal. Target investors and house flippers who are always on the lookout for properties they can renovate and resell. In addition, home in on first-time buyers who may be looking for affordability over perfection, and buyers who have a particular penchant for character and charm in older homes.
A good real estate agent can connect you with these buyer groups looking specifically for this. Often, agents have networks of investors and buyers interested in properties that are not renovated, thus giving them a competitive advantage.
8. Partner with a Professional
You can also try to get an agent for real estate or a home-buying company, in case you’re feeling overwhelmed. Agents can help you set a competitive price, effectively market the house, and deal with negotiations. A host of companies like Fair Deal Home Buyers specialize in buying homes as-is for quick and hassle-free sales. They provide a straightforward process, eliminating the stress of staging and repairs, which makes them an excellent option for sellers wanting to move quickly.
Final Thoughts
Selling a home that isn’t renovated doesn’t need to be an issue. Emphasize its strengths, price it in a competitive manner, and target the right buyers to get plenty of interest and maximum offers. Whether you opt to market the property on your own or partner with professionals, every home has unique potential that can appeal to the right buyer.
We hope you found this blog post Strategies for Marketing a Non-Renovated Home to Maximize Interest and Offers, useful. Be sure to check out our post The Power of Photography In Real Estate Marketing Effort for more great tips!
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