You are probably having a relocation show to showcase your products to the target audience or some business ideas to potential investors. It is important that you send the message across as effectively as possible. One of the ways you can achieve this is by using lit displays. They light up the displays to elevate the appeal of your booth so that you can draw attention to the message that matters most to your target audience.
Why Would You Need Lit Displays in Your Relocation Shows?
Here are reasons you need to incorporate lit displays in your next show.
Brings Out Your Message
Most relocation shows are done in booths where there are likely competitors and other items displayed in the same venue. This creates too much noise, such that your target audience may not notice your products and their unique experiences. Lit displays create captivating visuals that bring your target market to attention so that you can tell them what you offer.
You may highlight your unique services, core values and value you offer beyond the several relocation services. The exhibition lightboxes can be placed at any point on the booth to convey one or several messages about your business.
Stand Out from a Distance
These lightboxes are illuminated by LEDs so that your printed graphics stand out, even at a distance. This way, your target audience can read it even at a distance. Another great thing is that you can have the lightboxes display your business colors, logos and other memorable marks so that your audience recognizes you better. This is important if you have many competitors at the exhibition.
Makes a Strong First Impression
The first impression always pays. Your audience has a short attention lifespan. You need to ensure that they already engage with the brand a few seconds after they visit your booth. These displays send the message right from the start and pave the way for some impactful interactions. So, your attendees will have mental images of the quality of services long before they speak to a representative.
They Reinforce Your Brand in Audience’s Minds
An image is more memorable than a spoken word. It is important to find ways your audience and attendees will retain a mental image of the brand long after they have visited your booth. The lightboxes have striking visual effects that are embedded into the back of the minds of your audience. This image ensures that your brand is among the considerations when they have a need that you can fulfill.
You can Use Them In Future Shows
Your display light boxes are versatile display tools that you can always use in future exhibitions. They are not only usable in relocation shows but can also be used in corporate presentations, product launches and retail promotions. You can go with modular displays where you can change graphics and update them depending on the events where you wish to use them. This significantly lowers the cost of your events presentations.
Tips to Light Up Your Relocation Show with Lit Displays
The versatile displays can indeed light up your show, but you should use them right to maximize their effect on your display. Here are a few tips to keep in mind when planning and using them.
Size and Design are Vital
You want to display your message in a way that reaches everyone in the vicinity of your booth. Ensure you order a display size that will display the message for the projected distance. They should fit your booth while leaving ample space to serve your attendees comfortably. You can also have them designed as per the theme of your booth. For example, you can go with heart-shaped ones to show love.
Consider their Versatility
Do you wish to use lightboxes in the future? If so, you can go with customizable options. Things that do not change, like your slogan or list of services, do not need customizable options. In the same breath, go for LED lighting options, as they offer energy efficiency and are long-lasting.
Optimize the Placement of your Lightboxes
The placement of the displays is as important as the size. You want to place them in a location where they will receive the utmost attention from your attendees. Determine the key focal points beforehand and place them differently at these locations. In most cases, the back centers and corners are more likely to be seen by attendees.
Be Short and Sweet
Do not use your lit displays to tell stories. Go straight to the point. Make your messages snappy, concise and valuable. For example, instead of explaining your care, consider a few of your core values for display. Short messages are easy to recall, and the customer will connect them to your brand.
You can enhance the delivery of your message in your next relocation show by using lit displays. These illuminated displays can be seen from a distance. They also create a striking visual display that attracts the attention of your attendees and keeps them long enough to engage with you. Use the tips above to make the best use of these displays and maximize their impact during the exhibition.
We hope you found this blog post on Lighting Up Relocation Shows: Creating Memorable Impressions With Displays useful. Be sure to check out our post on Excel In The Moving Business for more great tips!
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