International shipping opens the door to the global marketplace, allowing your products to cross borders and reach new customers. It is not just about getting products from point A to point B. It’s a strategy that can connect consumers in different countries with your brand. 

However, the process has many challenges. You have to research different countries’ regulations, to develop an effective pricing strategy, to choose the right shipping partners… Everything requires careful consideration. Today, we will discuss how to build a successful international shipping strategy that can take your e-commerce small business to the top tier.

shopping cart on world map

What is international shipping? 

International shipping is the process of delivering goods across borders. It’s not just a part of logistics, but it’s key for e-commerce businesses to expand their markets and reach customers around the world. According to the latest data, in 2024, analysts expect there to be 267.83 million online shoppers in the US, and the figure is set to continue growing.

With the growth of global e-commerce sales and elevated expectations of international online shoppers, providing international shipping services has become an integral part of a merchant’s business. 

Build Your International Shipping Strategy

A successful international shipping strategy requires several considerations:

1. Choose Destinations and Products

Start by identifying the countries and regions you want to serve and which products are appropriate for international markets. Simply expanding from neighboring markets is an excellent way to test the waters. Understanding consumer trends and regulatory restrictions in your target markets can help you make proper decisions.

2. Transparent Costs

Transparency in costs is always essential to gaining your customers’ trust. Remember to include shipping costs, taxes, duties, and any possible additional fees on your online store’s check-out page. By implementing this action, it can reduce your cart abandonment rate and increase customer satisfaction.

3. Choose the Right Shipping Partner

Different shipping carriers may offer different service levels, speeds,  and rates, so it’s crucial to compare options and choose the partner that best fits your business needs. After choosing the right logistics partner, using shipping software such as ShipSaving can add more flexibility and cost-effectiveness to your international shipping strategy. 

ShipSaving is an all-in-one solution that allows merchants to compare shipping rates across different carriers on a single platform, no more switching around. ShipSaving not only offers affordable shipping rates and automated logistics solutions, but also ensures that shipments arrive safely and on time with a comprehensive tracking system. This approach is ideal for e-commerce businesses looking for an efficient, low-cost international shipping solution.

Set Pricing for International Shipping

Let’s take a deeper look at what factors are to affect international shipping charges and explore how to optimize them to support your international sales.

Packaging Costs

Packaging your products well during transportation is a must-have. So as an e-commerce merchants, you have to choose the suitable packaging materials, such as bubble wrap or padding, and appropriately sized boxes to minimize shipping damage while keeping costs in check. 

If USPS is your default shipping option, you can order their Priority Mail Flat Rate shipping materials for free to reduce the cost of packaging.

Shipping Costs

Shipping costs are the most straightforward component of international shipping pricing. By comparing rates from different carriers, you can diversify the shipping options available to your customers while ensuring that shipping costs do not cost you money or overcharge your customers. 

Duties and Taxes

Duties and taxes can be the most challenging cost to calculate because they are affected by a variety of factors, including the unit price of your items, country of origin, type, quantity, and materials. Being transparent with your customers about possible additional costs and calculating these costs in advance is key to avoiding customer dissatisfaction and returns. 

You can choose to cover these costs to provide a hassle-free shopping experience, or you can inform your customers that they will be responsible for these additional costs before they make the purchase.

Final Words

International shipping is a bridge connecting global markets and enabling your e-commerce business to expand. With a well-planned strategy and the right partners, your e-commerce business can cross borders and capitalize on global growth opportunities.

With ShipSaving, you can enjoy competitive shipping discounts from your favorite shipping carriers like USPS, UPS, and DHL Express that ensure your shipments reach your customers around the globe without a hitch.

We hope you found this blog post on International Shipping for Small Businesses useful. Be sure to check out our post on Friendly Guide To International Shipping Terms for more great tips!

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