real estate videos

Real estate video marketing is one of the most effective ways to do business online. An online video is also a powerful way for agents to build trust and rapport with their clients and create a brand that stands out from others in the industry. But how do you choose what kind of real estate video to make? Here are six different types of real estate videos that can help you on your journey to becoming a successful agent.

6 Types of Videos Worth Making to Grow Your Real Estate Business

  1. House Tour Video

A house tour video is a great way to show potential buyers what your listing looks like. It’s also one of the most effective ways to get more views on your listing, since viewers can’t get a real sense of your home without seeing it in person.

A house tour video should be between two and five minutes long, depending on how many rooms you’re showing off. You’ll want to show off every important room, including bathrooms, bedrooms, and even kitchens. If you’re showing off a kitchen with granite countertops, ensure you include both the view from the front door and inside the kitchen.

  1. Neighborhood and Surrounding Videos

Neighborhood and surroundings videos are a great way to show your viewers what makes your neighborhood unique and why they should consider it for their next home. These videos should be made by you, using your own footage and showing off your favorite places in the neighborhood. The goal is to show how great it is to live there, not just how many houses are for sale.

Neighborhood and surroundings videos should be short enough that they don’t take more than two minutes to watch (and no more than three). You’ll want to give yourself plenty of time to walk through each area, so make sure you have plenty of space to set up your camera and lights simultaneously.

  1. An Introduction

This is the first video you should be making for your clients. A great way to start a video is by introducing yourself as an agent and why you love real estate. This should be done in a professional manner, but avoid coming across as stiff or boring. 

If you are an experienced agent, it can be an excellent opportunity to tell your story and share some of the things that make you unique. If you are new to the industry, this is a great place for your viewers to learn about what makes you tick and how they can reach out to you for more information.

  1. Expertise Videos

We all know that real estate is a complex world. There are so many things to know, from the laws and regulations, to the best practices for every aspect of buying and selling properties. That’s why you need a strong knowledge base to succeed in your career as an agent.

If you don’t have any expertise videos yet, I’m going to give you a few suggestions for how to create them:

1.Talk about something related to real estate

2. Use a voiceover script that tells your viewers what you’re going to say, then says it for you.

3. Do some research on the topic or topic area you want to talk about (e.g., mortgages, taxes, etc.) and find out what other people know about it, then talk about it!

  1. Client Testimonial Videos

This is a video that discusses all the pros and cons of working with you as a real estate agent. The best part about this type of video is that it is short, sweet, and to the point. In addition to discussing the benefits of buying or selling with an agent, it also gives an honest look into how much time you will spend on each client as well as how often they will contact you.

Client Testimonial Videos are one of the top reasons why people choose real estate agents over other options. They provide an opportunity to show how your property or service has benefited others, as well as how it can help them. In addition to providing valuable information about your services, they also provide an excellent opportunity to showcase your personality and personality traits in a unique way.

  1. Tips and Tricks

Tips and tricks videos are a great way to engage your audience. These videos get more shares than usual because they educate your audience about something they didn’t know about. Some of the ideas for tips and tricks videos include: 

  • Videos that help people with some home staging tips
  • Videos that give an overview of the new regulations and cover the latest news in the industry. 


Real Estate Marketing

The bottom line for real estate businesses is that video content can be engaging on social media and more effective at engaging prospective clients than static images. Real estate video marketing is essential, and businesses that choose to invest in the production of original videos for digital marketing purposes can expect to see significant results when their videos are shared. While it’s impossible to tell the future, success may lie in creating a wide range of different types of content based on the type of audience you want to reach out to.

Thanks for reading our post on 6 Types of Real Estate Videos to Make in 2022. More real estate tips can be found on this page: What Kind of Money do Real Estate Agents Really Make?

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