The gold standard for all other real estate marketing strategies is video. There is a saying in the marketing world that “a picture is worth a thousand words,” but video is worth even more than that. On average, it takes about 2 minutes to convey one message through writing, but video provides that same level of information within 7 to 10 seconds.
Here are five ways to put video to work for you & real estate career:
1. Create a Video About Your Agency
A video about your agency can be used in several different ways:
To attract new clients – Prospective clients want to learn more about your agency before they even contact you, so create a video that explains what makes you unique and how you can help them achieve their goals. You could also use this video on social media platforms like Facebook or YouTube as an introduction to your business.
To increase engagement – Creating a video about your agency will help you establish yourself as an expert in your field and build trust with potential customers. If someone sees that you’re committed enough to take the time to make an informative video, then they’re more likely to engage with you online as well as in person.
2. Showcase Homes
Video is a great way to showcase homes online. You can upload property videos on social media, YouTube, or your website. This will give prospective buyers a better picture of how the house looks on the interior and the outside. It also gives them an opportunity to see how you take care of your clients’ properties before they buy one from you!
If you’re looking for a Real Estate Video Marketing tool that will help you create professional-looking videos without having to spend hours learning how to use complicated editing software or pay big bucks for someone else’s expertise, try using independently the many of them offered out there, but choose the best one. This will allow you to edit your videos from point A to point B by allowing you to upload your images and videos, select transitions between them, add music, and export the final product into various formats because it may also have a video converter tool. You’ll be able to share your finished product on social media or embed it on your website without breaking a sweat.
3. Make “how-to” videos
This type of content is especially useful if you’re trying to get your feet wet in the video marketing world of real estate, and it can be an excellent way to educate your audience on some of the basics of what you do.
You may want to start with something as simple as explaining how to get a mortgage or explain why it’s important to have a good credit score. Then, once you’ve established yourself as an expert in this area, you could move on to more complex topics such as how different types of loans work (fixed vs. adjustable rate).
4. Create testimonial videos
If you’ve already got a few years under your belt in real estate, you know what it’s like to get started! The first few clients can be especially challenging, because they don’t know who you are or what you do, and they’re wary of trusting their biggest investment to someone they just met.
But that doesn’t mean they won’t want to see what your work is like before they sign on the dotted line. That’s where testimonial videos come in: if a client wants to see what you do and how you do it, use a testimonial video to show them exactly that!
A testimonial video is basically a way for people who have worked with you in the past (or even just talked about working with you) to get on screen and tell their story about why working with you was so great. It’s an opportunity for them to share their experience of working with YOU—not just your business—and it makes the sale much easier.
5. Upload videos to YouTube & other sites as an additional revenue stream
Uploading videos to platforms like YouTube and Facebook can be a great way to build your personal brand, reach a wider audience, and make money from ads.
You’ll want to make sure that you’re creating high-quality videos that are worth watching. This means you should use good lighting, sound, and editing techniques. You also want to make sure that your content is relevant to what people are searching for on YouTube and similar platforms.
If you’re just getting started using video in your real estate career, keep these tips in mind. Focus on creating useful, valuable content and be sure to make it easy for people to access what you’ve created. On the other hand, if you’re thinking about upgrading your video production skills, do your research first and then purchase the right tools. Don’t cut corners or take shortcuts because a poor quality video will reflect poorly on your agency’s brand. With the right planning and investment in time and resources, videos can add real value to your business.
We hope you found this blog post on 5 Ways To Make Video A Powerful Tool In Your Real Estate Career useful. Be sure to check out our post on 7 Jobs You Can Get With a Real Estate License for more great tips!
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