Today the real estate business is gaining great popularity, and real estate marketing is a huge part of the business. Real estate marketing focuses on attracting investors to increase sales. The real estate market is flourishing partly because of new and advanced real estate photography technologies. The current talk in the real estate market is about drone or aerial photography, which has become a great tool to generate new sales.
Real estate photography is among the most popular types of photography and is gradually becoming a dominant form of real estate marketing. Becoming a professional real estate photographer allows you to earn a fair amount of money. Many professional photographers choose real estate photography as their full-time career.
Every real estate business wants to make more sales and generate new clients. They need a professional photographer who can meet the demand for high-quality images to display. As a photographer, when you get specialized in property photography, it opens new doors for you. As a result, you can earn a decent amount of money and have a thriving business in real estate photography. Here is a complete guide for beginners who want to get into professional real estate photography.
Professionals who hire real estate photographers include realtors, designers, builders, decorators, and architects. Real estate magazines and websites also use real estate photographers.
What is Real Estate Photography?
Real estate photography includes capturing the exterior and interior of homes and taking wide-angled shots of properties in a way that attracts clients to invest in the properties and creates new sales. Real estate photos capture every detail, clear images, and the layout of the property. However, the work of a real estate photographer is not only limited to taking pictures, but it also involves editing the picture in such a way that nobody can say no to the property.
How to Become a Real Estate Professional Photographer
To be a professional real estate photographer, you need to gather some tools and equipment to help you take the best shots. The below directions will help you to get into the professional real estate photography industry.
Gather the Right Tools
The primary equipment needed to get into the real estate photography business is a camera, and some specialized accessories. You don’t need to have an exotic and expensive camera. To capture the interior and exterior of a property you do not need a costly camera with high definition features. Most DLSR cameras made in the past few years are perfectly acceptable for real estate photography. However, a full-frame camera will provide the best light sensitivity and make your pictures look more professional. The two main features that your camera should possess are the ability to take multiple exposures and a flash. Next, you need a tripod and a wide-angle lens. When you have all these tools, you can produce an attractive image of the property.
Some photographers use artificial light instead of natural light, and there are times when you will need artificial light to photograph some areas or angles. Some speed lights, wireless triggers, softboxes, and umbrellas may be useful for these times. But you’ll want to use mainly natural lighting when you’re just starting out.
Drones are becoming a standard tool in real estate photography. Certainly, drones are an excellent way to show different aspects of a property and take images that would be difficult to capture otherwise. But you’ll need to devote additional time to learning how to use the drone and get the most out of it. You’ll also need an operator’s certificate and insurance.
Get an Image Editing Tool
When you have a reliable camera and a great lens, you can get quality pictures, but you need to learn how to edit the images correctly. It is essential to understand what is required to get the photos appropriately edited. You need to use an advanced photo editing application with High Dynamic Range processing for real estate photography. HDR imaging shows off the beauty of the natural light and also brings out the detail in the lightest and darkest parts of a picture. These applications will help to edit the property images by bringing out their beauty.
Practice Real Estate Photography
After gathering the right photography tools, you must learn the techniques of taking real estate photos. Before entering this field, you must practice to make sure you have all the right equipment. It starts with understanding what photos you need to take. As a general rule, you need to take two pictures of every interior room and get 3 to 5 images of the property exterior, including the front and back yard. When focusing on camera angles, you should be careful not to angle the camera only upward and downward, as vertical lines should appear close to perfectly vertical.
You’ll want to practice the basics of photography like exposure, composition, lighting, and color. You’ll also want to practice getting the best lighting in an image. Image editing and HDR imaging can be a great help, particularly when an image has both very dark and very light areas.
Build a Portfolio
Before getting into this profession, you need to assemble a portfolio of your professional images that you can present to prospective clients. In every profession, you must have a sample of your work so that prospective clients will know your capabilities and work history. To make a portfolio of real estate photography, you can start practicing at home. You can also start out with your friends’ and relatives’ homes. You can also make your portfolio beautiful by making edits and adding special features to them.
After you edit your images, though, they should still look natural and unretouched, even if you’ve edited them extensively.
You can display your portfolio on your website. Many tools are available now to quickly create a photography website with a gallery of your best images. These should include both interior and exterior pictures.
After you’ve obtained the necessary equipment, honed your photography craft, and created a portfolio, now you need to get clients. One of the best ways is to contact realtors in your area. You can also help more experienced real estate photographers.
Reliability and delivering consistent good work are key. The client has to know you’ll come through every time you’re called on and deliver sharp, attractive images. Along with photography skills, you’ll also need to market yourself consistently.
Real estate photography is gaining immense popularity, and in the coming years, it will be even more so. If you are interested in photography and want to make it your full-time career, you should consider real estate photography. Real estate photography can help you to earn a handsome income. All you need to do is obtain the right tools and equipment, make your professional portfolio, and learn basic real estate photography techniques.
We hope you found this blog post on How To Get Into Real Estate Photography – A Guide For Beginners useful. Be sure to check out our post on Complete Guide to Using Camera Drones for Real Estate for more great tips!